Can an employer justify ‘positive discrimination’ on grounds of age?

Employers are not allowed to discriminate against job applicants to achieve a more age diverse workforce. However, the age regulations do allow positive measures to prevent or compensate for disadvantages linked to age. This could include advertising positions in publications whose readership is known to be of a particularly under-represented age group in the employer’s workforce, or encouraging people of such an age group to take up training facilities for that industry.